Sunday, October 30, 2011

Discouragement

What do you do when you are discouraged?

You know, that gripping fear of dread when you realize that the road you've turned down is nothing but an unmarked trail twisting through the foggy jungle of uncertainty?

Believe me, we would all race back to the safety of the "real road"  -- if we knew just where that was.

It turns out that life is full of uncertainty.  It is full of doubts, of failures and of fears.

All too often I've found myself quaking before it all - too terrified to move.

In fact, last August I was almost ready to quit this whole game.   Everything was changing.  Google was "slapping" people's entire businesses out from underneath of them.  I had already spend countless hours on this enterprise.

Was it really going to make me money?  Was it really what I wanted to do?  Would I ever see the day where I stay home and play with my kids?  Would I ever realize my fantasy of having a 4-hour workday?

Maybe I should just give up and go back to college.  But will I be able to find work in the field I choose?  Will people accept my college degree when there are so many unemployed people with BOTH a degree and experience?


Normally, this is when I quit.

This time, I had a wife that wouldn't let me quit.  (She was quite adamant about it)

So, instead, I developed a My Battle Plan against Paralyzing Fear.

I promised to share it with you. Here it is:

Battle Plan For Over-Coming Paralyzing Fear


One Caveat: This is not about fighting a lack of "Hutzpah" or "Umph".  That, my friend, is called "lack of motivation" and must be re-kindled by other means...

It just so happened that as I was about to face these questions in my life, I was reading a book by a former Navy Seal: Richard "Mack" Machowicz.(I read it about once every 18 months - its that good)  You may have seen him on Discovery Channel, talking about tactical weaponry.

Before he was on the Discovery Channel, he wrote this book "Unleashing The Warrior Within" which talks about battle tactics and how to apply them to your life. (The one in the photo is the newest version which I haven't read.  The old one is out-of-print)

So here was what I did, to pick myself up and move forward.

A two-step process:

1. Know Your Goals 
All right, so our soldier-boys are going to take down the enemy.  What enemy?

There is a lot of bad in this world.  A lot of things that need to be killed, destroyed and replaced by something beautiful.  (Which, begs the question "What is beautiful?")

What should our soldier-boys be taking out first?

In your own life: what is the most important thing you need to accomplish?

For me?  I want to raise a family that glorifies God and does good in this world.

That was easy.  What's the next important thing?

It turns out I have a lot of goals:  I want to be fit, build schools in Africa (and possibly Mexico), be debt-free, play guitar (at least - if not other instruments), be awesome, be gentle, be educated...

So, which goal should I take on first?

Here's where this becomes and actionable exercise.  Get up from your computer and go get a pen and paper.  Or, promise me that you will bookmark this page and come back with a pen and paper sometime.  This is an excellent exercise.

Create a list of the top 5 (or 4 or 8...) things you want to accomplish (in no particular order).   These will be your "targets"
Family
Fitness
Debt-Free (AKA "Blogging" since that is my method of choice for fighting said disease called debt)
Guitar
Portuguese

Now, we're going to use Richard Machowicz's CARVER Matrix to determine which "target" should become your first goal.

A little Explanation.  The CARVER matrix looks at what things are most easily achieved, and will give you the most success.  Read this Wikipedia Article for a full explanation.

Here's How you work through it:

Take each target.  Ask each question and rate it from 1-5, with 1 being "least" and 5 being "greatest".

C - Criticality: How vital is this target to the overall mission?
A - Accessibility: How easy is this target to accomplish? Do you have the tools/time to accomplish it?
R - Recognizability: Will you recognize when you are doing things that help you hit this target?
V - Vulnerability: What can get in the way of hitting this target? Work? Stress? Politics?
E - Effectiveness: What will hitting this target do for your life?
R - Return on Effort: Will the enemy recover after you hit this target? Are we cutting off a limb?

Let me Give you an Example
So, with my Bloggin'-for-profit enterprise, here's how I looked at it:

Criticality? Boy, howdy! If I could accomplish this target, I would have no-debt and lots of free time.  It would, in one move, eliminate most of my obstacles to future goals for my life. It is a 5.
Accessibility?  Yes, I have a computer.  Yes, I have some "free" time.  Yes, my wife is supportive. This one is a 5.

Recognizability? Well, I will recognize the money as it comes in, but I will also recognize when I am writing and creating either content or promoting my sites... and when I am just reading forums or taking a day off.  Also a 5.

Vulnerability? Very vulnerable.  May take some time and requires about $50 a month (high estimate) to pursue, but overall, very vulnerable. I'll give this one a 4.

Effectiveness? You might call this "Effect on Happiness".  Anyone up for a vacation to Puerto Villarta?  How 'bout a scouting trip back to Africa? Accomplishing this target might just let my family change the world. Its a 5.

Return on Effort? How easily will my debt recover? It all depends on Google. But, there are ways to diversify both the business model and the traffic to help make the company more stable.  I'll give it a 1. (with time, it will become a 3)

So,when we look at it.  There was one "1" that was holding me back.  Here's how all of the goals fared:

Targets Critical Recognize Vulnerable Effect Happiness Return Total
Family 5 5 5 5+ 5+ 25+
Fitness 3 5 2 3 2 15
Blogging 5 5 4 5 1 20
Guitar 1 5 4 2 2 14
Portugues 2 4 4 2 4 16


Suddenly, I'm discovering some crazy stuff.  Like learning Portuguese is more important to me than Playing the Guitar.

I also stacked Blogging next to other ways of becoming debt-free such as "college" or "small-engine repair".  While the outcome would have been similar, neither one allows as automated of an income, as rapidly, with as little investment... The choice became very clear when I put it on paper.

SOOO, Discover your goals and then....


2. Create an Actionable Plan
The book has a whole chapter on this.  Let me just say: you can't see very far into the future.  So ask yourself this:

What is the next thing I need to do?

Shame, shame, shame...
You are already freaking out again, aren't you?  You could build another website create a press release add some more photos do keyword research add helpful comments in forums to create more traffic buy a backlinks blaster to create more backlinks... AAAAACK!

Didn't I just teach you the CARVER matrix?  Use it!

Take each target, fill out the matrix as easily as you can.  Pretty soon you will be using it in your head to determine whether you should go to Wendy's or Subway.  (What is more important - fitness or the time driving to a further restaurant?)

I had my goals.  I started a list of the next thing I needed to do.  I did it.
And then the next thing.
And then the next thing.

It's to the point now, where you CAN'T drag me away with your sales pitches to chase shiny objects.  (and, believe me, the internet is FULL of shiny objects).  I matrix it and see how it fits. 

ok, so the Christmas Blog was a little bit of a shiny object

Is this a cure-all?  I don't know, I haven't tried using it on a break-up.  But I have found that it has helped me to control the uncertainty of life and focus on things that the Good Lord has put into my hands to control.

For everything else?  I just play that Keith Green Youtube video every now and again.

Hope that helps some of you.  Feel Free to Add your comments, agreements and dissents below.  

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Income report coming up in a few days.  You guys are going to love these numbers!




Thursday, October 27, 2011

Hey guys!

Just wanted to pop in and mention a website that I've found.  It's a little different income model that what I am doing - but quite fascinating and profitable.

I think a lot of you will love there stuff: http://adsenseflippers.com/

I even entered my email address to get their free "Blog Blueprint".  Read it last night.  Got some exciting ideas in this noggin' -- then I couldn't sleep.

Next week, I think I'll move this little guy off of blogger - if I find the time.  Maybe when I do the income report?  Just put up with the site design changes, ok?

It turns out that www.nomorewhitesocks.com is going to be smaller than I had hoped.  Instead of 100 product reviews, I am going to do 50. It's just costing me too much time to try to launch it AND maintain the other sites at the level they need.

So here's to beautiful fall leaves, being an Uncle (again), and rocking out the world.

"I play for keeps, 'cause I might not make it back" - Bon Jovi

Tuesday, October 25, 2011

I. Love. This. Gig.

I need your help.  If you have a moment, can you scroll to the end and read the last section before you leave?
Thanks again,
Q

Well, up until this month, I have only updated this blog once a month.

However, that leaves me with a lot of scatter-brained ideas that I try to cram into a long, boring post.

Since when are blogs suppose to be boring?

They ain't.

"Be Interesting" - Matt Cutts


I learn more in a day than I could blog about in a week. 
Who has ever made the mistake of calling me humble?

When I put up my last post I was pretty bummed.  

I now have more than one page sitting on the first page of Google for key terms (which I never thought that would happen).

But I was making less money than I did last month.

More visitors  +  Less $$ = sad lostcyclingdude

So I spent the middle of this month trying to increase my conversion rate of visitors.

Conversion is awesome 
I went back through my list of site changes.  I found two key things.

A.  On one site, I had set up more -ahem- agressive ads - and made the theme darker to make it prettier.  However, since my site colors now matched my made one of my themes darker and I had set up more convenient ads.   It was prettier, but the same color of ad.  I took the site back to a lighter color that let the ads "pop" more.  

I double my conversion rate on that site.  My people could see the ads.

Plus, the color variation was easier on the eyes, allowing people to stay on my site longer.  My pretty colors were scaring my visitors away.  

B. My site with the most traffic also tends to give me the biggest-paying clicks.  I began looking at my pages more carefully, and realized that most of my pages had no ads on them.

That. Exactly.  Thousands of words of content, but no ads.  Apparently, my wordpress design (theme) had some sort've coding bug that was interfering with my ability to display ads.  

I brushed off my coding skills and set about inserting the ads manually.  Oh, my, but it is a beautiful thing!

So, I'm excited about my end-of month report!

Giving Back
At my real job, sometimes they want us to offer products to our customer's that we - as customer service reps - are certain our customer's will hate.  However, you have to put it out there.  And, sometimes you find that it is an excellent idea that your customer's actually go crazy over.

I'm trying to focus on giving customer's the things they need.  Do the interwebz need another blog about solar energy? I checked, and yes, they do.   The web world needs my insight.  It needs my research.  It needs my passion.
"The Interwebz Needs Your Insight" -The LostCyclist

If you are just playing Google's game, you won't last.  I fear for some of my sites because I started them to "play the game".  But, now, I'm discovering that it's about "giving back". 

Writing with that focus in mind is transforming my pages into something really cool.


Read This
You made it this far? I'm impressed. You must really love me.

Ok, best cool stuff I've ome across has to start with the zenduck (again). Read his "The Secret To Making Money Online"

Somebody told me they're making $1 a month for every 1,000 words they've written.  Dang-A-Monkey, that's a lot of content!  (then Google happened a week ago, and they are making less. tee-hee. love this gig.)

This whole business is all about writing helpful content about important keywords.  These guys focus on "micro-niches" (and they might just be a little spammy) but I love their keyword research strategy. How To Find Keywords

Help Me?
As I mentioned in that last post, I'm starting a blog about Christmas Gifts.  I changed the website name from that crazy-long thing I had in my last post to something easier to read: www.nomorewhitesocks.com 

That's Right. I'm Racist. Only black socks around here.
(They dance better)

This new website will be a last-ditch effort to fill a need, but hopefully my candid reviews are something people will love. 

Next year, I will begin working on this site in August, and get some good videos and stuff up that my viewers can truly appreciate.  

So...Can you check it out for me?  Come back here and let me know what you think about site design and whether the articles are helpful. (Or PM me on facebook or TKA if you are one of my lucky friends.)

I'd love to have your insight.







Wednesday, October 12, 2011

I'm a slacker

I thought I was going to be super profitable this month.

I thought I was going to update this Crazy Ideas blog with a bunch of great ideas...

All I did was change the domain name. It is easier to remember now:



So far, nothing has been done but to sit back and watch my Adsense income drop WHILE my traffic increases.

In frustration, I have started a new website.  And I'm going to give it a frenzied effort.

In order to light a fire under my fatso underside, I'm going to reveal the domain....

http://thedudesgiftproblem.mycoolinfo.com/


Let's see what happens.

Saturday, October 1, 2011

September Update

September update.

Did I just say those words?  It's September already!

While you are here, I hope you get a chance to read the edited page above "The Game Has Change".  I think it a good read, and a lot more comprehensive than the page I used to have in its place.

Random Stuff.
 For those of you who have not heard yet, I am now trying the Dragon NaturallySpeaking as a way to write articles.  So far, I think we are still in the learning phase, it is a little frustrating.  But I think at the end it will save me time.

I had to pay for hosting renewal this week. It ran about $100.  When I started, I paid about $60 for my first year. You know how those things are --  you enter the first year at really low price, and then they raise the price on ya'.

So it has me wondering if this the right road to be on. Here I am almost $300 into this enterprise and frankly, I'm not seeing that kind of return yet.

But for the first eight months of those hosting fees I did nothing but let it cost me.

I've made all my money in the last four months, and if I'd started a year ago.  I could probably be retired right now.

Maybe that's too optimistic - who knows? Let's just say that after five months of truly working I'm really excited by the potential.

And I'm really glad to have you guys watch from the sidelines.  Win or fail - hey, we'll find out if this works out.

I have a really great idea, I really want to share with you guys.  In case you haven't noticed, Christmas is just around the corner.  And I really think there's a lot of potential to make a lot of money in very few months.

I kind of got this train of thought from this dude called the Zen Duck.  He started off like I did not long ago, and he has really done well for himself.  Here, read the article for yourself.  I have this crazy idea about how we could probably write a few posts, send it a few back links, and make enough money to help pay for Christmas.

But, frankly is not something I've done enough research on to be able to give any authority to it.  However, if I get enough free time at the end of this month I will pursue the idea myself and if some of you want to join me on this crazy little moneymaking enterprise it will be a great time to hop on.

I even have a worked out how it won't cost us any money -- that's always a positive exhalation point.

If nothing else, it might be a great way to decide if this Internet marketing is something that you would like.  Maybe you won't make any money, but you'll do all the same work that I would be doing.

And, I've learned that if you do enough work, you will make a go of this.

Enough rambling.  If you guys want me to do a post on my idea, just comment below and I'll take the time to flesh it out for you. I will try to keep the work required to under one hour a day.

And if you get completely crazy like me and spend $300 on this enterprise?  Well, I know people who spend more on crazier stuff.

Monthly Report


Alright, so some fun things this month. We had one page make it to page one of Google.  For four days.  (It was ranked #4.)  It has since slipped back to page 23 (#20-24 in the rankings), but during that little time near the top we made some fun bank.

This was especially great because I was doing some website updates during the first two weeks of the month that cost me 10 days of profit. seriously.  We made like a dollar during the 10 days.

Plus, thanks to my wife's help we were able to take one of the websites from 13 pages to 30 pages.  There were times where we had the same Google document opened and were both typing in it at the same time. It was a pretty crazy end of month there to get those all done.

So here's the breakdown -- I hope it's inspiring.

Last Month:
Income: $26.18
Vistors: 2110

This Month:
Adsense: $27.89
Amazon: $5.98
Chitika: $0.50
Share a sale: $0 (New Affiliate.  Hoping to see a boost next month)

Total Income: $34.28 (31% increase)
Unique Visits: 3039 (44% increase)